Estimate what to charge per mow based on lawn size, terrain, obstacles, frequency, and your region.
Six key factors determine what you should charge (or pay) for lawn mowing service.
The single biggest factor. A 20,000 sq ft lawn takes 3-4x longer than a 5,000 sq ft yard. Measure with Google Earth or a measuring wheel for accuracy.
Hilly yards slow you down, increase fuel use, and add wear to equipment. Steep slopes may require a walk-behind instead of a riding mower, adding significant time.
Trees, flower beds, fences, playground equipment, and garden features all require extra trimming time. A yard with many obstacles can take 30-50% longer to finish.
Weekly mowing keeps grass manageable. Bi-weekly or monthly visits mean taller, thicker grass that takes longer to cut and may require double-passes or bagging.
Cost of living, competition density, and growing season length all vary by region. Northeast and West Coast markets command higher prices than the Midwest or Southeast.
Thick Bermuda or Zoysia takes more effort than fine fescue. Neglected lawns with weeds, tall growth, or uneven areas may need a premium for the first visit.
A step-by-step guide for landscaping business owners setting their rates.
Add up fuel, equipment maintenance, insurance, drive time, and labor. Most solo operators need $35-60/hr to be profitable. Crews need $50-90/hr per person.
Time yourself on a few representative lawns. A 5,000 sq ft flat lawn typically takes 25-35 minutes including trimming and blowing. Use that as your baseline.
Get quotes from 3-5 competitors in your area. You do not need to be cheapest, but you should know the market range. Price in the middle or justify a premium with quality.
Never go below your minimum profitable price (most operators: $35-45). Then add 10-30% for slopes, obstacles, or infrequent service. Round to clean numbers.
Weekly clients are your bread and butter: reliable revenue, easier work. Give them a small break. Bi-weekly and monthly clients should pay a per-visit premium to compensate for taller grass.
Record what you charge each client, how long each property takes, and your monthly revenue. After a season, you will know exactly which clients are profitable and where to raise prices.
GreenBrain tracks what you charge every client, schedules jobs, sends invoices, and runs your landscaping business from your phone.
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